Jun. Prof. Dr. Thomas P. Scholdra is IFH Endowed Junior Professor of Marketing and Retailing at the University of Cologne since 2022. Before joining the marketing area, he received his doctoral degree from the University of Bremen with a summa cum laude in 2019. Thomas P. Scholdra studied business administration at the University of Muenster, Germany, the University of Goettingen, Germany, and the Turku School of Economics, Finland. During his st... Jun. Prof. Dr. Thomas P. Scholdra is IFH Endowed Junior Professor of Marketing and Retailing at the University of Cologne since 2022. Before joining the marketing area, he received his doctoral degree from the University of Bremen with a summa cum laude in 2019. Thomas P. Scholdra studied business administration at the University of Muenster, Germany, the University of Goettingen, Germany, and the Turku School of Economics, Finland. During his studies, he gained practical experience through internships in leading FMCG companies. Thomas Scholdra's research interests focus on recession marketing, retailing, and digital marketing.
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