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Beiträge von Julian R. K. Wichmann

Dr. Julian R. K. Wichmann is a post-doctoral researcher at the Chair of Retailing and Customer Management at the University of Cologne since 2020. In his research, he explores the effects of macroeconomic conditions on consumer behavior, digital platform and online advertising technologies, and the future of retailing and city centers. Julian R.K. Wichmann studied Economics and Business Economics at the Utrecht University, Netherlands, and the LUISS Guido Carli in Rome, Italy, during his Bachelors and in 2014 he graduated from the University of Cologne with a Master’s Degree in Business Administration, majoring in Marketing and Economic Psychology.

Besides his experience in academia, Julian has gained valuable insights into multiple industries through internships and joint research projects, such as fashion retailing, telecommunication, and online advertising.